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Tough Times, Limp Wrists

Designers often have to educate their clients about design. How long it takes, what a font is, why changing a design after it has gone to production is a bad idea and so on. They should, they know about design, they went to school to learn all about it.

It’s also true that tough economic times are going to result in less design work overall. Less advertising, less packaging, less branding, less people sitting around in pubs and bars talking nonsense about words and colours. That means clients become pickier. It also means that the people responsible for landing design work will promise more work for less money.

Don’t you think that the proliferation of this kind of client critical side-project (see the picture above)is a signifier of something very sad? The sad thing being that designers have too much time on their hands and also that they are SPOILT CRYBABIES?

Design is easy. Choose a typeface choose some colours, take some pictures, then put it on a grid. You could be drywalling, shovelling dirt, picking up garbage up off the street, clearing tables in the same bar you currently go to complain about your clients.

Now go and do some work.

see also Crybaby Agency Time

1 Response to “Tough Times, Limp Wrists”


  1. 1 Phil C

    Too true Mr Cavill. A moany designer is not usually a good one in my experience.

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